Kloud SEO Solutions » SEO http://kloudseo.com Wed, 29 May 2013 17:19:36 +0000 en-US hourly 1 http://wordpress.org/?v=3.6.1 8 Blogging Tips for Newbies: WordPress Mastery http://kloudseo.com/blogging-tips-for-newbies/ http://kloudseo.com/blogging-tips-for-newbies/#comments Wed, 29 May 2013 17:19:18 +0000 Bharath http://kloudseo.com/?p=262 Surely, by now you know how vital having a blog is in business. Blogs are powerful content delivery system that people are more naturally drawn to.

Depending on the quality, and some other detailed facts, a blog can be either a regular asset, or a traffic magnet.

If you’ve mastered all the right skills for it, your blog could even become a community hub for your business’ market.






Below are 8 blogging tips that covers some important factor that blogging experts should know:

  • Choose a Niche
  • Securing a Domain Name
  • Registering with WordPress
  • Permalinks
  • Plugins
  • Consistency of Content
  • Killer Titles
  • Content is King

These are areas where someone new at blogging should strive to master in a short period. These are things that when done incorrectly, can seriously cripple your blog’s traffic for a long time.

Consider reading and digesting a month’s worth of information from research first before you actually launch a blog. Stepping your best foot forward right from the start is a pleasure not everyone has taken advantage of.

Aimee D. Pinon is a Computer Animation & Graphics Artist who’s first try at affiliate marketing is the Lyoness cash back program. Since everybody seems to be into affiliate marketing nowadays.

blogging for beginners

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3 Benefits Of WordPress Web Hosting http://kloudseo.com/benefits-of-wordpress-hosting/ http://kloudseo.com/benefits-of-wordpress-hosting/#comments Tue, 21 May 2013 17:54:39 +0000 Bharath http://kloudseo.com/?p=249 Website can be a handy tool if you are running a business.

Having your own business website will enable you to get in touch with your target audience and introduce your products and services to them 24 hours a day, seven times a week.

However, to ensure that your website will be effective at all times, regular maintenance is necessary.

Internet technology advances rapidly. This is the reason why you need to update your business website from time to time. You can hire a webmaster to do maintenance works on your site, but it may cost you much.

wordpress hosting

If you are looking for an affordable alternative, then WordPress web hosting services could be the best solution for you.

Solid Reasons for Using WordPress Web Hosting

There are valid reasons why you should opt for the WordPress web hosting. Here are some of them:

  1. Web-based Admin Panel: This is the reason why using WordPress is advisable for you. This tool has a web-based admin panel that allows you to have full control of your website, regardless of your location, as long as you have a connection to the internet.  Furthermore, WordPress has unique and functional features that enable you to make updates on your website easily and without any hassles.
  2. WordPress Is Popular Among Bloggers: Blogging is essential for increasing the SEO ranking of your website. Of course, to ensure that you will be successful in blogging, you need to get in touch with other bloggers. You will be able connect with them with the use of WordPress, since bloggers around the world are also using this magnificent tool.
  3. Affordable:  Another reason why you should seek WordPress web hosting is that it is affordable. The rates charged by WordPress web hosting companies are much lower as opposed to the money you have to spend in paying monthly salaries to professional webmasters.  Just make sure that visitors can access the site of the web hosting company easily.

wordpress hosting

How to Find Affordable WordPress Web Hosting Services

WordPress has become one of the most popular internet tools used today. This is the reason why you can find many companies that offer WordPress web hosting services.  However, the qualities of their services, as well as the rates they charge differ from each other.

Therefore, if you want to ensure that you will find the best services at the lowest price possible, you need to do some research.

To check if your prospective WordPress web hosting company provides excellent services, you can ask referrals from professional and reputable bloggers.

They can lead you to reputable companies that provide web-hosting services. Another method of checking whether a WordPress hosting service provider gives quality service is by reading comments of internet users. If the reviews are positive, then you hire their services.

webhosting

You do not have to spend too much money just to maintain your website. You do updates on your website with WordPress web hosting services.  In this way, you will be able to ensure that your website will never be out of date.

Scott is a blogger and an avid online marketer who provides WordPress website hosting services. It is worth visiting their website as they offer limbless services to their clients.

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Know How SEO Tips Are Important For Your Site Visibility http://kloudseo.com/how-important-is-seo/ http://kloudseo.com/how-important-is-seo/#comments Wed, 19 Dec 2012 09:31:30 +0000 Bharath http://kloudseo.com/?p=231 Implementing certain a few basic search engine optimization tips is essential for every website.

Failing to use those tips means you are going to miss many of your website readers forever.

Never practice false approaches to improve site’s visibility, if search engine identifies this fraudulent approach it will spam or quash those pages. So, before working to use SEO on your website, know what ethics work.

If the website you own focuses on niche and consist of popular posts and is engaging then you need to include little SEO work. Since your website already has a strong foundation which can bring a good amount of traffic to your website.

seo

Gaining website visibility requires a great deal of time but don’t worry because the results obtained in organic search stays for a long time, thus you can enjoy website exposure when you commit to work towards it with proven, best and free SEO tips.

  • Keywords: Identify the keywords that relevant to page, you should extract the keywords that are most used by users to search. This keyword can be either a word or phrase and try to use that popular phrase and its synonyms in the content.
  • Meta and title tags: Create Meta tags and title tag that is appropriate to the content. Make sure the Meta tags that are used on each page of your website have proper description. This will help robots to understand what your content is about.
  • Links: Obtain links from other websites that relate to your site or topic, as this provides an opportunity to publicize your message to numerous readers also improves website visibility for search engines. Remember only quality links matter, the sites that offer link exchange without relating to the subject will not receive sites visibility.
  • Fresh content: Update your website with fresh content every day and schedule to post an article on a regular basis. You can even schedule e-newsletters to your subscribers once a week or month. In this you can mention updates of your business to your readers and put an option to share your newsletter.
  • Social media: Website can get a huge number of readers when it is promoted on various social media platforms. To get best results from this social media strategy, include quality and informative content in your website and blogs. While posting on social media remember, a post that seems to promote your business message too obvious will not help in gaining website visibility, rather ensure to post useful content to readers.

Monitor Performance: A good SEO comes into existence only when you successfully use tools to monitor your progress and effort. Check the amount of traffic driven to your website every day and monitor whether SEO techniques that are used have helped in driving more traffic or not.

Are you planning to start online business with a loan? You can apply for loans along with payment protection insurance. If you are ill or met with an accident, you can apply for PPI claims.

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Who are Search Engine Optimization Consultant? http://kloudseo.com/search-engine-optimization-consultant/ http://kloudseo.com/search-engine-optimization-consultant/#comments Tue, 13 Nov 2012 19:31:11 +0000 Bharath http://kloudseo.com/?p=221 A search engine optimization consultant is an individual or company that helps improve the visibility of your web content (web pages, articles, blog posts, forum posts, and the like).

These consultants know what works and what doesn’t work in search engine optimization (SEO).

They know what your company should and shouldn’t do to get natural (otherwise known as ‘organic’) traffic to your search engine results

These types of consultants have the time, resources, and knowledge of what to do in order to help you improve your rankings on search engine results pages.

SEO is their business, and doing it well is how they earn their livelihood. Your business, however, generally produces the goods or services that are being linked to by the search engines.

SEO is not something you can do once and forget. It requires a commitment in terms of money and also in terms of time.  If you’re busy growing your company or running your company, you may not have the time to dedicate yourself to learning about the ins and outs of SEO. This is where a search engine optimization consultant (individual or firm) can come in.

No, these firms or individuals generally aren’t going to be free—just like any other consultant some can be inexpensive and some can be wildly expensive–but often spending money on their services is a better use of your time and money than trying to go it alone.  Yes, you can teach yourself the basics of SEO by reading a few books, e-books, blog posts, or articles on the internet, but is that a good use of your time and resources?

Things to Consider When Hiring a Consultant

There are some important factors to consider when choosing a consultant or firm to handle your SEO needs.

You need to make sure that your chosen consultant or consulting firm understands the needs of your business. They must also understand what you hope to accomplish with your marketing efforts.  If the search engine optimization consultant understands these two things, he or she will be able to develop an effective SEO strategy for your business.

ethical seo services

Also, you need to make sure that your chosen firm or individual is not engaging in black hat SEO techniques such as keyword stuffing, doorway pages, url cloaking, automatic content generators, or invisible text. This has become even more important now that Google is penalizing the use of black hat techniques with lower search engine results, or in some cases, no results at all showing on search engine pages. Another black hat technique is initiating false complaints against your competitors (particularly for copyright infringements) for the sole purpose of driving their results further down the page.

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What is Search Engine Optimization? http://kloudseo.com/define-search-engine-optimization/ http://kloudseo.com/define-search-engine-optimization/#comments Mon, 12 Nov 2012 19:13:43 +0000 Bharath http://kloudseo.com/?p=215 Search engine optimization (also called SEO for short) is defined as the process of improving the visibility of websites or web pages in the results found in search engine rankings.

The goal of SEO is to deliver naturally, unpaid search results to searchers. These types of search results are also often referred to as organic or algorithmic results.

Why is it important to rank higher in search engine results?  The higher your sites or page rank, the higher or earlier they will appear on the results pages that are presented to those who use the search engine to look for things they are interested in.

The frequency of your sites or pages appearance in the search engine results is also important.  If your results are in the top 10 results, or make up 2-5 of the results in the top results, you will receive more traffic to your pages or websites.

search engine optimization

More traffic usually leads to increased sales, downloads, signups, followers, or leads. Increased sales, downloads, followers, signups, or leads usually lead to increased income as well.

Also, once the searcher has visited your page or site as a result of his search he may mention it on his Facebook page, LinkedIn page, MySpace page, Twitter feed, or other social media as well as talk about it to his friends, family members, employers, co-workers, or acquaintances.

So you aren’t just marketing to the searchers who visit your pages but also to their Facebook friends, their LinkedIn network, their Twitter followers, and their friends, family, and acquaintances.

Using Search Engine Optimization

SEO walks a fine line between attracting the attention of the search engines (who use crawlers known as spiders to index your content, webpages, or website) and attracting the attention of actual customers.  The spiders don’t spend money or download software from your site, but the customers do.  However, you need the spiders to attract the customers.

If you expect to get highly ranked for a certain keyword or keywords, you must use SEO to attract the search engines to your content. If you expect to keep the attention of the customers you attract from search engine results, your pages must be readable, your content must be engaging, and your website must be easily navigable.

seo

One of the tools you can use to attract search engine spiders is duplicate content detection software.  A great paid site for this type of software is Copyscape; they charge $0.05 a search for their basic service but now that Google severely penalizes sites that have copied content—even if it’s not done on purpose–Copyscape is worth its weight in gold.  If you just can’t afford the $0.05 per search that Copyscape wants, try Plagium.  It’s a free duplicate content detection site. You can also find other free and paid sources for duplicate content detection software simply by searching for them using Google, Bing, or another reputable search engine.

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What are SEO and SEM? http://kloudseo.com/seo-and-sem/ http://kloudseo.com/seo-and-sem/#comments Fri, 09 Nov 2012 16:38:26 +0000 Bharath http://kloudseo.com/?p=191 SEO is search engine optimization, and SEM is search engine marketing.

That by itself doesn’t tell you very much about the differences in the two things, or how to use them in your marketing campaigns.

Search Engine Optimization 

Search engine optimization is the use of certain techniques to attract search engine spiders to your website, web page, articles, blog posts, or other content.

These spiders index your content to the various search engines, and a higher rating usually equals higher placement on the search engine result pages.

SEO can be loosely defined as a group of techniques that are used to attract search engine crawlers to your content.  The most important SEO technique is simply well-written content, but there are other tools that you can use to make sure your web pages are as fully SEO optimized as possible.  These tools include duplicate content detection software, search engine simulators, and tags.

Duplicate content detection software can find copied content and alert you to remove it. There are both paid versions of this software (such as Copyscape) and free versions (such as Plagium). Search engine simulators display your pages in exactly the same way that the search engine spider will see them. This is important because the spider normally won’t see flash, images, or javascript.

Tags are words that relate to the content of your document. For example, the tags that could be used for this article include SEO, SEM, search engine optimization, search engine marketing, Google Adwords, Yahoo Overture, etc.  Now if I throw in an unrelated word such as duck hunting, you would probably think that I’d lost my mind. In addition, when the tags are used to index your content, I would get a lot of searchers saying “I was looking for duck hunting and got THIS?”

Search Engine Marketing

When the term search engine marketing is used, it is generally referring to the text advertisements that can appear at the top of search engine results pages; these advertisements may also appear on the right hand side of search engine results pages. These are links that are actually purchased on a PPC (pay per click) basis.  PPC means that you pay for each click on your ad, whether they purchase anything or not.

If you’ve purchased your PPC ads from Google, the price will be determined by several factors. Two of these factors are the top bid price and the click through rate.  If you have a relatively low click through rate, you’ll be paying more for your ads.  This is because Google believes that relevant ads are those with a higher click through rate, and that the higher click through rate should be rewarded with better rankings as well as lower prices.

In Yahoo’s Overture system, ad rankings are based solely on the bid prices.  In theory, this means that the person or company who bids the most wins the top search engine spot.

seo vs sem

However, the top spot or even the second spot may not be the most desirable spot to have anyway.  Results that are placed anywhere from the number three spot to the number five spot seem to be the optimal positions, mostly because the click rate costs you less.

This is also true because many surfers have already checked out the top two results which are presumably your competition.  They’ve arrived at your slightly lower-ranked ad because they are interested in your prices or comparing your products, goods, and services with those of your competition.

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What is an SEO Checklist? http://kloudseo.com/seo-checklist/ http://kloudseo.com/seo-checklist/#comments Thu, 08 Nov 2012 15:28:26 +0000 Bharath http://kloudseo.com/?p=184 The most basic definition of an SEO checklist is that it is simply a list of what you should do before, after, and during your SEO (search engine optimization) campaigns.

Here is an SEO Checklist

The first thing you should do is decide on your keywords and where you will place them.

Keywords need to be related to the content of your article; as well, they need to be placed in certain spots of your content so that they will attract search engine spiders.

You should use keywords in your titles, your urls, your anchor text, your headings, at the beginning of your documents, in your ALT tags, and in your meta tags.

Another thing to remember about the placing of your keywords is the proximity; for example if you are targeting cat food, it’s best to have the two words together. You can always have cats in one line and food in another because that will count as a keyword, but not as much as having the two words together well.

seo checklist

The second part of your checklist is your links, whether they are outbound, inbound, or internal. Don’t use the same anchor text all the time, because Google will penalize you with a lower search engine ranking for doing this. Don’t use the links from poor sites and those with low page rank; don’t use link farms either.

The best links to use are those that are from sites that are similar to you, but remember to check the age of your links, the anchor text, and the lack or presence of keywords on the pages you link to. Backlinks are also very important but again consider the quality of your backlinks (age, anchor text, keywords, etc.) rather than quantity. Links from good quality directories such as Yahoo or DMOZ can be used to your benefit, but don’t just load up on links from any old directory.

Meta tags are the third part of your checklist. Meta tags are HTML or XHTML elements that are used to provide additional structured data about your webpage.  They are mostly ignored by Google but are still important with other engines such as Bing or Yahoo.

Content is the fourth listing on your checklist, even though it’s probably the most important factor.  You need to have well-written, unique, relevant, and fresh content.  Make sure that you aren’t copying other peoples’ content, even accidentally (on purpose is worse though).

search engine optimization

Change your content frequently, and make it relevant to what is going on in your niche.  You can also use font size to direct attention to specific areas of your content, but use this trick sparingly. The same is true for the formatting of content; you should use formats such as bold, italic, or underlining sparingly because they lose their ‘punch’ when overused. Recent documents or those that have been recently updated are the most desirable.

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What are Optimization Techniques? http://kloudseo.com/optimization-techniques/ http://kloudseo.com/optimization-techniques/#comments Tue, 06 Nov 2012 05:56:33 +0000 Bharath http://kloudseo.com/?p=168 Optimization Techniques are simply techniques that are used to make a website, content, or web page as search-engine friendly as possible.

Search engine crawlers (also known as spiders) don’t see your content, webpages, or websites in the same way that human eyes will, but you still have to walk a fine line between appealing only to the crawlers or only to humans.

Crawlers don’t buy product, or download the software you are selling (or reselling), or sign up for your opportunities, but they do help you with indexing your content into the search engine results.

The higher placed your results are, the more likely you are to get traffic that will be interested in what you are offering.

What are the Categories of Optimization Techniques?

There are two basic broad categories of optimization techniques. Those two categories are black hat techniques and white hat techniques.  It is strongly recommended that you don’t use the black hat techniques even though they may be successful and helpful at first.  Once the search engines catch on to what you doing (and they will catch on sooner or later) your results indexing will suffer; in some cases, your results may not even show up at all after the search engines twig to your underhanded techniques.

What are the black hat techniques that are most commonly used?  They are keyword stuffing, doorway pages, invisible text, automatic content generators, URL cloaking, or filing false copyright infringement complaints against your competition for the sole purpose of driving down their search engine rankings.

seo optimization techniques

The other more reputable techniques that are used in SEO refer to white hat techniques. The first technique you should use is simply providing well-written, unique content.  Another common white hat technique is duplicate content detectors. Copyscape is an excellent (but not free) option for making sure that none of your content has been copied (even accidentally). If you can’t afford Copyscape (their fee is $0.05 per search), Plagium is a free site that is good at determining if your content has been copied.

optimization techniques

Another couple of SEO techniques that are good ones to use are search engine simulators and tags. Search engine simulators will show you how your pages, content, articles, and websites will appear to an actual search engine crawler.  Most crawlers don’t see flash, images or content that has been generated using javascript so the search engine simulator allows you to see exactly what the crawler does see.

Tags are words that relate to your content. For example, the tags that would be good for this article would be optimization, SEO, search engine optimization, content, search engine crawlers, and similar words found throughout the article. It wouldn’t make sense to use non-related keywords such as cats, deer, duck hunting, or other words that just don’t appear in the article or have nothing to do with it.

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What is Off Page SEO? http://kloudseo.com/what-is-off-page-seo/ http://kloudseo.com/what-is-off-page-seo/#comments Mon, 05 Nov 2012 05:56:20 +0000 Bharath http://kloudseo.com/?p=160 Off page SEO are the SEO activities that you can use off of your actual site to improve the sites’ search engine rankings.

The major off page SEO technique is building up additional links to your site and your content.

The more links you have, the higher your page rank will be and the better your search engine rankings will be.

Quality, not Quantity

Links are very important in improving your page rank and your search engine rankings.  However, you need to think about the quality of your links rather than the quantity. A poor-quality link (the one that comes from a low quality site) will have little or no impact on your page rank or on your search engine results rankings.

The best quality links are those that come from trusted sources.  Now you are probably wondering what a trusted source for these links might be.

off page seo

Here is a great rule of thumb to use when engaging in off page SEO:  if you can get your links from universities, newspapers, or even from some of the already existing top-notch directories (such as Yahoo and dmoz), these will be good quality links that can improve both your page rank and your search engine rankings.

Here are a few questions you should ask yourself when you are looking at websites or web pages for possible links

1)      Is the site or page I am looking at relevant to my website or page? Does the website or webpage does the same thing I do or a similar thing?

2)      Is the site or page I am looking at linking out to low-quality and/or off-topic sites?

3)      Is this site or page going to send me the right sort of traffic?

4)      Does this site or page already rank well in terms of search engine results?

5)      Does this page or site has a lot of links from other websites already?

Another important factor to consider when looking for sites to link to is the way in which they will be linking to you. Sites that use ‘no-follow’ tags or redirects as their links will not help you.

off page seo

Search engines look at the actual text that links to your content, so you also need a site or page that will use a specific phrase (of your choosing) in either the text or the ALT text/tag of the link. If you have this type of link, then it will help you rank higher with the search engines.  For example, if you are trying to improve your rank for bottled water, the other site should use ‘bottled water’ as part of the text for your link or as part of the ALT tag for your link.

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What is Ethical SEO? http://kloudseo.com/ethical-seo/ http://kloudseo.com/ethical-seo/#comments Sun, 04 Nov 2012 19:00:22 +0000 Bharath http://kloudseo.com/?p=153 Ethical SEO is search engine optimization (SEO) that uses whitehat (ethical) techniques.

According to an article by Alan Perkins, the most ethical SEO technique is one that does all of the below:

1)      Produces the most good while at the same time doing the least harm

2)      Respects the rights and dignity of all interested parties, while also treating all those interested parties in a fair and equitable manner

3)      Promotes the common good as opposed to what’s good for the individual

4)      Helps all participants to be fully vested in the goods that we share both at a community level and a social level

5)      Enables the deepening or development of character trait or virtues that we value

ehtical seo

Who are the stakeholders or participants in search engine marketing?  There are usually four groups of participants. These four groups are the search engines themselves, the searchers, the internet or world web as a whole, and site owners, their agents, and their employees.

Searchers either gain or lose in the average search transaction.  If they find a result that is what they were looking for or is relevant to what they need, that is considered a gain or a win. If they don’t find relevant results then they’ve lost time at the very least.  For the searchers, a search engine that deliberately doesn’t provide them with relevant results in a timely manner can be considered unethical. An example of an unethical search practice would be if a search engine deliberately didn’t label paid advertisements and tried to pass them off to searchers as legitimate and objective search results.

Search engines also have the possibility of either a gain or a loss in the search transaction.  They will gain popularity as well as market share if they can attract a constant supply of searchers who appreciate the results obtained from their searches and feel that those results can be trusted.  If the results are appreciated and trusted, the searchers will continue to return to the search engine for their future search needs. This is a win-win situation for both parties.

If the search engine fails to deliver relevant and objective search results, the searchers will go elsewhere. The searchers may also complain to others about the poor results or the fact that they can no longer trust the results of the XYZ search engine.  This is a lose-lose situation for both parties, but it’s more of a loss for the search engine as the searcher has the choice to find another search engine to use.

ethical seo

Each party to the search equation has certain rights and responsibilities. Overall, both parties should follow the law.

Searchers should be able to clearly differentiate between ads and search results, they should follow the terms of the search engine they are using, they should have some technical knowledge, and they should be able to use search modifiers and other tools to tailor their search results.

Search engines should crawl and index the internet to bring the best results for their searchers, they should overburden servers, and they should represent sites fairly in their results. The search engines should also do several other things that are more technical in nature.

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