Tracking Your AdWords Campaign

Marketing is both an art and a science. This is why, while your marketing campaigns are done creatively, you should also track the results of your Adwords campaigns.

Why Should You Track Your Adwords Campaigns?

There are a lot of questions that you could answer only by tracking your campaigns. What ads are effective? What ads do you need to change? Who are clicking your ads?

Not only does tracking your campaigns help you make better ads, it could also help you know if you need to target more keywords, write more ads, and determine what types of ads these should be. Tracking helps you know for sure which ads and keywords are bringing you more results, clicks and sales, and, as a result, you will want to invest more on these ads.

It also helps you know more about your return on investment. Knowing your Adwords ROI helps you understand if your campaigns are worth the effort, time and money or if you should just scrap them altogether.

Conversion Tracking

google adwords

Conversion tracking is simply knowing how many users who get into your site via an Adwords ad become customers. The process is just as simple as well: you just add a snippet of code to the page you want on your website. This code puts a cookie on the user’s computer, which reports when they reach a confirmation page after they make a purchase after clicking on an ad.

Conversion tracking actually tells you what happens after somebody clicks on your ad and whether these clicks mean another subscriber to your newsletter, another sign up for your free trial, or another of your product sold.

Set up is very easy. You can actually set it up on a Web page with only two steps. If you have a mobile app to help promote your campaigns, you could also set Adwords up to track conversions. If you have dynamic Web pages such as ASP, PHP, or JSP pages, or even those containing frames, set up will still be easy. Follow the instructions set forth by Google itself from this page: http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722054&from=115794&rd=1

Google Analytics

Aside from conversion tracking, you can also track the success of your ads on Google Analytics. Link your Analytics and Adwords account and find out more information on returning visitors. You could also determine just how good your landing pages are, which in turn can help you determine your better performing ads.

When running an AdWords campaign, you cannot neglect tracking. If you do not take the time and effort to track, it will feel like setting out to sail on a ship without a map or a compass. You would soon become lost and you will feel like a blind man who does not see where he is going.

google adWords campaign structure

Tracking gives you a sense of direction as to where your Adwords campaigns are going and it will give you an idea whether your ads, keywords or the campaign itself is making you money. It will show you the weaker areas of your campaign, and tells you where and how to improve anything to reach your goals.

Looking for help with tracking your AdWords campaign?  Search Engine Optimization Inc. offers custom tailored PPC Management solutions that best fits your requirements.


I’m Bharath, am 26 years old Indian based blogger. I’m addicted to Facebook and Twitter and a devotee of web designing. At the start, my enthusiasm was not blogging, but now it is my life and I blog concerning all stuff in the world like technology, Mobile, Facebook, and the amazing world of Android. You can follow me on Twitter @Bharath.

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One Response to “Tracking Your AdWords Campaign”

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