Ten Tactics to Stand Out From the Twitter Crowd

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1)      The first thing you need to do is create a professional profile. Make sure that some personality comes through though.  You can use a good-looking photo of yourself, or a slightly unusual username. Don’t use underscores or weird symbols in your username; you want a username that will be easily recognized by your followers and other Twitter users.

2)      You want to stand out from the other people who are using Twitter.  For example, if everyone else is using the full 140 words, why not consider tweeting shorter messages? A short tweet in the middle of a bunch of longer ones is going to stand out from the crowd simply because you’re doing something different.

3)      Another tactic to use is an indirect mention.  This is good when you’re trying to get noticed by someone else, and what it entails is mentioning something they’ve written or said in your tweet. Make sure that your post talks about their words or accomplishments in an unusual way so that it will grab their attention.

4)      Asking for help is a great way to get attention.  Now, don’t make up reasons to ask for help; you really need to have a valid need for assistance.  When you ask for help, ask for a retweet.  Your followers or other Twitter users might not be able to help you, but they might know someone who can.

5)      Help others. This is the other side of the coin for tip four; if you get a reputation for helping others you’ll get more attention.  In addition, set up an alert so you’ll know when people need help.

6)      Go away from Twitter for a while; listen to the things around you in real life. You can also do something based on something else that was tweeted by someone else, and then come to Twitter and tweet about it, link to it, share it.  You might even get a retweet of what you said or what you linked to.

7)      Be consistent. If you’re going to use Twitter, use it regularly so that people get used to seeing your username and reading your tweets.  If you are creating good content, people will notice that.  They’ll retweet your content, they’ll make comments about it, and you’ll get noticed

8)      Outside of Twitter, find a chat that’s active such as SEO Chat or PPC Chat. Go hang out there, ask questions, and just chat with people who are interested in the same things you’re interested.  Other people will notice that you’re part of the SEO community or the PPC community (or both) and they might even look for you on Twitter.

9)      Use hashtags at live events in your field.  For example, if you’re at a live event such as Affiliate Summit and you know you’re one of only a few SEO people there, you can tweet something like this “Hey, if you need help with SEO, come find me” along with the hashtag for Affiliate Summit.

10)  If you’ve got followers that are being watched by someone you’d like to get close to (in the PPC world or SEO world), they may retweet your content and the people who are watching may see it.  For example, you want your content to be noticed by Jon Olson, find out who follows him (maybe Justin Ledvina) that also follows you.  Tweet something that will draw the attention of the person following you (Justin in this example); if they retweet it, Jon Olson will see it.

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