Earlier this year, Google released a video about some basic SEO mistakes to avoid as well as some tips to apply on your website. The six tips that Google says are the most important are these:
1) Do something out of the ordinary; this will ensure that your site stands out from the competitions’ sites.
2) Include relevant words in your ad copy, blog posts, or articles. Putting yourself in the shoes of your searchers is a great idea here.
3) Be intelligent with your use of tags. Don’t use irrelevant, dated, or unrelated tags just because you’ve been told that they rank highly in the search engines.
4) Sign up for email forwarding (in your Webmaster Tools section of your Google account) so that they can notify you if something is wrong with your site.
5) Use all the tools available to you to get some buzz going around regarding your site, your blog posts, or your articles. Facebook likes, Twitter followers, and Google + can all help you create the buzz you need.
6) Make sure you use up-to-date content on your web pages and in your blog posts/articles. Up-to-date content is the best way to keep receiving organic (also known as natural) traffic to your sites, blogs, or articles.
Avoid using the dubious or downright devious tricks known as black hat SEO. While these tricks may work in the short run, Google will figure out what you are doing sooner or later. Once they figure it out, your results will go into the toilet. You may even find that your results don’t show up on Google search pages.
What are the techniques that are considered black hat SEO? Blackhat SEO includes keyword stuffing, invisible text, doorway pages, URL cloaking, using automatic content generators, and making false complaints of copyright violations against your competitors simply to drive their results down.
Other things to avoid when using Google Adsense on your pages is any mention of incentive sites (paid to read, paid to search, surveys, paid to sign up sites, traffic exchanges, link exchanges, etc.)
In addition, don’t advertise any site of yours that has Google Adsense on it at an incentive site, not even with something seemingly innocuous like a banner ad, sponsor ads, or text link. This is also true for traffic exchanges; most traffic exchanges have a disclaimer in the area you go to when adding sites that says something along these lines ‘if you have Google Adsense on your site, you’re showing on that site at this traffic exchange is at your own risk.”
Google Adsense ads are supposed to be shown only to natural (organic) traffic, not traffic that you have deliberately sent to your websites, blog posts, or articles by any method that even smells slightly of being incentive-based.